A Virtual Studio
In 2004 Cliff made the decision to restructure and totally embrace 21st Century technology by operating as a virtual studio. In this way he would be working with the same talented team but they would now be primarily linked by the latest IT and computer design software.
Regular meetings with other team members and clients however, still ensures that one to one contact is maintained and with it the chance to share lunch or a glass of wine, discuss projects and exchange ideas. Cliff believes that the best creative concepts are often the result of teamwork and that this also includes the client's own input to the project.